Search Everywhere Optimisation: What Wix Site Owners Should Do Beyond Google
- coastal Pixel
- Sep 23
- 5 min read
Search is more fragmented than ever. Your potential customers no longer rely solely on Google; instead, they’re turning to platforms like TikTok, YouTube, and even ChatGPT to find answers and inspiration.
If you run a website built with Wix, adapting to this “search everywhere optimisation” world is critical.
Here’s how you can optimise for multiple platforms — beyond just Google — using Wix-friendly tools and best practices.
Why “Search Everywhere Optimisation” Matters
Diversification of traffic: Relying solely on Google puts all your visibility eggs in one basket. Other platforms can be powerful sources of visits and leads.
User behaviour is changing: Younger audiences especially are using apps (Instagram, TikTok), video, and AI tools to search.
Platform search engines are real search engines: These apps want content that satisfies searches internally (not just content that signals “hey Google, notice me”).
For Wix users, this means thinking beyond “meta-tags + page load speed” (though those are important).
It means structuring content, visuals, media, and metadata so they also work across social, video, and AI platforms.
7 Platforms You Should Be Optimising for — And What Wix Can Do
Below are the platforms called out in the original article, along with Wix-centered tips for each.
Platform | Key Things to Optimise | Wix Owner Tips |
1. TikTok | Keywords in captions, hashtags, audio; authentic, visual content; trending formats. | Use Wix’s blogging or Wix Video to host related video content. Repurpose video content created for TikTok by embedding it in your Wix site (or linking to it). Ensure your site’s visuals, products or tutorials are video-friendly, and include shareable snippets. Also, maintain consistency in branding so when people find you on TikTok, they recognise you on your Wix site. |
2. Facebook / Instagram (Meta) | Hashtags, captions, trending content, high-quality visuals, Stories/Reels etc. | Use your Wix site’s image galleries, product pages, and blog posts in tandem with Instagram posts. Create content on your Wix blog that is “shareable” (good image + succinct headline + value). Where possible, connect social accounts via Wix so social previews are optimised (correct images, titles). |
3. YouTube | Engagement, good thumbnails, descriptions, keywords, transcripts, etc. | If you have video content, host it on YouTube but also embed in your Wix site. Use video in blog posts, or in product or service pages. On Wix, make sure captions are added where possible; write detailed “About” or description sections. Use Wix’s SEO tools to optimise the page that embeds the video (so when users find the video, they are led back to your site). |
4. Pinterest | Visual appeal, keyworded descriptions, alt text, good image aspect ratios | On Wix, ensure your product and blog post images are high quality, properly sized, and have descriptive file names. Use alt text in your images. Set up “Pin It” buttons. Use Wix’s blog/gallery features to build boards of content that map to your niche (DIY, fashion, food, etc.). Use descriptive titles and meta descriptions for boards and posts. |
5. ChatGPT / Generative AI (GEO) | Structured data, topic clusters, authoritativeness, natural language, citations, current content | Wix supports schema markup via its built-in SEO tools; make sure pages like FAQs, About, Product are marked up. Write comprehensive and helpful content (blog posts, guides) rather than thin pieces. Keep your content up-to-date. When possible, include statistics, quotes, clear sourcing. Also use internal linking (Wix allows adding internal links) to strengthen topical authority. Consider having a strong “Resources” or “Help” section if applicable. |
6. App Stores | App metadata, creative assets, category choice, A/B testing | This may not apply directly if you don’t have an app. But if your business has an app, ensure its store presence is well-optimised. For your Wix site: show app store badges, embed reviews/screenshots; ensure your site copies match your app’s description. Also have landing pages that lead users to your app with optimised keywords. |
7. Amazon | Product listing keywords, images, videos, detailed descriptions, reviews, categories | If you sell on Amazon and via your Wix site, make sure product descriptions are consistent but unique enough to avoid duplication. Use high quality images/video for your site, as those also affect how customers perceive your products. Embed customer reviews or testimonials back into your Wix site. Use your product pages to target long-tail phrases that Amazon customers might search. |
Specific Wix SEO / Search-Everywhere Adjustments You Should Make
Here are actionable items specific to Wix sites, to help you perform well across the platforms above.
Use Wix’s built-in SEO features well
Fill out page titles, meta descriptions with phrases people might search on TikTok/YouTube etc., not just generic phrases.
Use structured data / schema markup for Products, BlogPosts, FAQ, etc.
Make sure the site is fast (good mobile performance, optimized images). Wix has built-in optimisers; use them.
Make your content multi-format
For example, if you write a blog post, also create a short video version or infographic.
Embed videos, use image galleries. These help in visual platforms and with AI summarisation.
Keyword / trend research should include non-Google sources
Keyword research tools are good, but also watch trending topics on TikTok, Instagram, Pinterest.
See what people ask ChatGPT about your niche. Use that to shape FAQ pages or tutorial content on your Wix site.
Optimise for internal linking and topical clusters
Group related content (blog posts, product pages) so there is a logical navigation path.
Use tags, categories, links within Wix to help users and search engines (including AI tools) understand your site’s structure.
Make visuals count
Use good quality, relevant images. Give them meaningful alt text.
Use video where it makes sense; host externally (YouTube) but embed in Wix.
Ensure images are properly sized and compressed for fast loading.
Keep content fresh and authoritative
Update old content if statistics change or trends shift.
Use quotes, data, expert voices.
If you have customer testimonials or reviews, include them; they build trust.
Track performance beyond Google
Use analytics to see referral traffic from TikTok, Instagram, YouTube, etc.
Track which content resonates on those platforms and bring that insight back into what you create on your Wix site.
Common Challenges & How Wix Helps / Potential Workarounds
Challenge | Wix Support / Solution |
Video content management - hosting, embedding, captions | Use YouTube/Vimeo + embed on Wix; use Wix Video; add captions on YouTube and embed those. |
Structured data / schema | Wix allows schema on pages; you can insert FAQ, product structured data via Wix’s editor or via custom code if needed. |
Mobile performance | Choose fast templates, optimise images, use Wix’s built-in speed tools. Light-weight design helps. |
Cross-platform content duplication / consistency | If you repurpose content, ensure each platform version is optimized for that platform’s unique format and audience. On your Wix site, maintain your best version. |
Staying up with trending formats | Regularly research platform trends; schedule content planning with flexibility to adapt. On Wix, ensure the CMS is flexible (e.g. blog posts, embeds, image galleries) so you can adapt quickly. |
A Wix-Friendly Roadmap for Search Everywhere Optimisation
Audit your current Wix site: what content is doing well on which platforms?
Identify 2-3 platforms beyond Google that matter most for your audience (e.g. Instagram, YouTube, ChatGPT).
Create or adapt content with those platforms in mind (short video, image-rich posts, topical blog content, FAQ pages).
Use Wix’s SEO features (titles, meta, schema, image alt text) to support that content.
Embed and link across platforms (video embeds, social previews, etc.).
Measure and iterate: see what’s working (traffic, engagement) and adjust accordingly.
To stay visible, brands need to optimise across multiple search surfaces, not just traditional SERPs.
From schema markup to keyword-rich service pages, our Wix SEO strategies are built to boost visibility, drive local traffic, and turn browsers into believers.
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