See Which LLMs Crawl Your Site with Wix’s New AI Bot Reports
- coastal Pixel
- 1 day ago
- 4 min read
Table of Contents
If you’re serious about SEO in the era of generative AI Generative Engine Optimisation (GEO), you need to know: Which large language model (LLM) bots are crawling your site? When? How often? And which pages?
Now, thanks to new reports in Wix and Wix Studio, you can answer those questions—without writing code or filing dev tickets.
Wix has released AI Bot Traffic Over Time and AI Bot Visits by Page reports to help site owners understand how AI-powered bots from OpenAI (ChatGPT), Claude (Anthropic), Perplexity, and others are interacting with their websites.
“Wait — ChatGPT Crawls My Website?”
With just a few clicks, you can now find out:
If OpenAI’s ChatGPT bot has visited your homepage
Whether Claude (Anthropic) or Perplexity is crawling your blog posts
How frequently these bots return
Which pages get their attention — and which don’t
It’s like SEO for the AI-powered web. These bots don’t just index content — they summarise it, reference it, and serve it directly to users inside AI-generated answers.
And knowing which bots are finding your content gives you a new edge.
Why This Matters for Your Wix Website
Search is changing fast. LLMs like ChatGPT, Perplexity, and Claude are using crawled content to generate answers for users—often without ever linking back.
By knowing:
Which bots crawl your site
How often they visit
Which pages they prefer
…you can make better optimisation decisions for AI visibility. Just like Googlebot gave rise to traditional SEO, LLM bots are ushering in a new era of “AI SEO.”
You can access the new AI bot traffic tools directly from your site dashboard.
Here’s how:
In the Wix Editor, go to the left-hand panel.
Click Analytics > All Reports.
Scroll to the SEO reports section.
Click “Show more reports.”
Select either:
🕓 AI Bot Traffic Over Time
📄 AI Bot Visits by Page
Pro Tip: This data is backdated for over a year, so you can start analysing trends immediately—no need to wait for fresh data.
What Each Report Tells You
🕓 AI Bot Traffic Over Time
See how often AI bots visit your site.
Filter by specific bots: OpenAI, Claude, Perplexity (with the option to add others like Meta and Amazon).
Compare to Googlebot, Bingbot, and other traditional crawlers.
Visualise traffic over time, compare time periods, and export the data.
📄 AI Bot Visits by Page
Shows which pages are being crawled by AI bots.
Displays visit dates, last visit, and visit frequency.
Filter by page and export for auditing or content strategy.
These reports are especially useful for:
Identifying content that’s being discovered and indexed by AI tools.
Spotting underperforming or unvisited pages.
Informing updates to structure, internal linking, or content freshness.
How to Use This Data Strategically
Find your AI-friendly content
Look for high-frequency visits from bots like OpenAI.
Prioritise these pages for updates, schema markup, or structured content for better AI comprehension.
Fix low-traffic content
If key pages aren’t getting visits from AI bots, check:
Is the page linked internally?
Is the content clear and concise?
Is it formatted well (e.g. H2s, lists, answers)?
Monitor changes over time
After optimising a page, use the AI Bot Traffic Over Time report to watch for increases in crawl activity.
Compare bot behaviour
Using the combined Bot Traffic Over Time report, filter by “AI Bots” and compare their patterns against traditional crawlers like Googlebot.
Example Use Case of AI Bot Crawl Reports
Let’s say you run a blog and publish a new long-form article. You:
Check the AI Bot Visits by Page report a week later.
See that PerplexityBot and ClaudeBot have visited the page, but OpenAI’s ChatGPT bot hasn’t.
You decide to update the article’s headline and metadata, add structured FAQs, and recheck the report in 7 days.
That’s real-time feedback on how AI crawlers are seeing your content—and how you can act on it.
Final Thoughts on Wix's new AI Bots
Wix’s new AI bot reports bring much-needed clarity to an increasingly complex SEO landscape. With generative AI tools now shaping how people find and interact with content, knowing how your site is crawled by LLMs isn’t just useful—it’s essential.
You now have the tools to:
Understand how AI bots see your content
Optimise with real data
Shape your visibility in AI-powered search environments
Time to put those insights to work!
Ready to see if ChatGPT has crawled your site?
Go to Analytics > All Reports > SEO Reports in your Wix dashboard and explore your AI Bot Traffic today.
Your future audience — and the bots answering their questions — are already looking.
Learn More about Wix SEO Tools
If you’re just starting out with Wix SEO tools or want to dive deeper into these features:
Confused and overwhelmed by all the AI GEO (Generative Engine Optimisation), then why not schedule a call to discuss your SEO strategy moving forward with new ideas and fresh content that Google and other search engines love!