10 Wix AI Features to Boost Your Website’s SEO and AI Discoverability in 2025
- coastal Pixel
- 3 hours ago
- 14 min read
Table of Contents
Further Resources & Tutorials
Page Summary:
Optimising your Wix website for AI discoverability and search engines is essential for driving traffic and growing your online presence. Wix offers powerful AI-driven features and built-in SEO tools designed to help your site get found by both users and AI platforms. From AI-powered website building and meta tag creation to advanced SEO assistants, structured data, and image optimisation, these 10 Wix features make it easy to improve your site’s visibility, performance, and ranking in 2025.
Whether you’re a beginner or an experienced user of the Wix platform, leveraging these tools will ensure your website stays competitive in the evolving AI-first search era and help with your ongoing SEO efforts.
Tracking ChatGPT and Perplexity Bot Activity in Your Wix Dashboard
Wix now provides a dedicated feature in your dashboard that shows how often AI bots like ChatGPT and Perplexity have crawled your website in response to user queries. This tool helps you understand your site's visibility in the age of AI-driven search. See Which LLMs Crawl Your Site with Wix’s New AI Bot Reports >
10 Features in Wix to Help AI Find Your Website
Introduction
AI discoverability and SEO are more critical than ever for your website's success. The way people search for information online is rapidly evolving: AI-powered search engines and generative AI platforms like ChatGPT are now mainstream, with over 90 million Americans expected to use AI for search by 2027.
This shift is transforming traditional SEO, as AI-generated overviews and answers increasingly dominate search results—appearing in nearly half of all Google searches and influencing up to 60% of informational queries.
For Wix website owners, this means that being visible to AI-driven search engines is now just as important moving forward as ranking in traditional search.
Brands that optimise for AI discoverability are seeing higher-value traffic and greater engagement, while those who ignore these changes risk losing visibility as organic web traffic declines due to AI overviews and direct answers.
Recognising this seismic shift, Wix has invested heavily in AI-powered features and built-in SEO tools designed to help users adapt.
From AI-driven site builders and automated meta tag generation to advanced schema markup and SEO assistants, Wix equips its users with the latest technology to ensure their websites are not only found by human visitors but also easily discovered, understood, and cited by AI search engines.
This commitment positions Wix users to thrive in the new era of AI-driven web discovery.
AI Website Builder with SEO Optimisation
Wix’s AI Website Builder is designed to create sites with SEO best practices built in from the very first step. When you start building your site, you engage in a conversational setup—simply chat with the AI, share your business goals, and describe your vision.
The AI then generates a custom website, ensuring that essential elements like site structure, metadata, and content organisation are optimised for search engines right from the start.
This process goes beyond just design.
The AI builder automatically implements features such as SEO-friendly infrastructure, optimised meta tags, and structured data markup. It also integrates business solutions like online stores or event management if needed, making sure your site is not only visually appealing but also technically sound for search and AI discovery.
After your site is created, you can continue refining it with intuitive AI tools—adjust layouts, update content, and generate new sections, all while maintaining SEO integrity. With these capabilities, Wix’s AI Website Builder helps ensure your website is ready to be found by both users and AI-driven search engines from day one.
Expert Top Tip: Start your site with Wix’s AI Website Builder to ensure SEO best practices are integrated from the very beginning—saving you time and effort on technical setup.
AI Meta Tag Creator
The AI Meta Tag Creator in Wix streamlines the process of making your website search-ready by automatically generating search-optimised title tags and meta descriptions based on your site’s actual content.
Instead of manually crafting these critical SEO elements, you simply let the AI analyse your pages and suggest tailored meta tags that align with your keywords and business goals.
What sets this tool apart is its ability to offer multiple suggestions and refinements, so you can choose or tweak the options that best fit your site’s message and target audience.
This not only saves time but also helps ensure your pages are more relevant and appealing in search results, improving your chances of being discovered by both AI-driven search engines and real users
Next Step: Use the AI Meta Tag Creator to instantly generate and refine your title tags and meta descriptions for every page, boosting your site’s relevance in search results.
SEO Assistant
The Wix SEO Assistant acts as your personalised SEO coach, providing a tailored checklist to help you boost your site’s search visibility. As soon as you open the tool, it analyses your page and highlights specific issues that could affect how easily search engines—and AI—can find your content.
You’ll see a clear list of actionable tasks, each labeled by priority: from critical fixes that impact whether your page can be indexed, to high and medium tasks that influence your ranking, down to low-priority tips for extra polish.
These tasks might include optimising your title tag, improving headers, refining body text, updating URLs, adding alt text to images, or enabling structured data markup.
As you work through the checklist, the SEO Assistant updates in real time—marking tasks as complete and visually tracking your progress with color-coded indicators.
Wix SEO assistant also integrates with keyword research tools like Semrush, allowing you to target the best keywords for your goals without leaving Wix. (To access Semrush data, you’ll need to establish a connection between Semrush and Wix).
This guided, step-by-step approach makes it easy to improve your site’s content, structure, and SEO attributes, ensuring your pages are ready to be discovered by both search engines and AI platforms.
Expert Top Tip: Check your personalised SEO checklist regularly and complete high-priority tasks to maximise your site’s visibility and ranking potential.
Note: To view tasks in the Wix SEO Assistant, you must have a Premium plan.
Structured Data Markup
Wix makes it easy to add structured data markup—also known as schema markup—to your site’s pages, giving search engines a clear, detailed understanding of your content.
This markup is essential for enabling rich results in Google, such as FAQs, reviews, product listings, job listings, and article previews, which can help your site stand out in search results and attract more impressions and clicks.
You can add or edit structured data directly from the Wix Editor by accessing the Advanced SEO settings for any static page. Wix supports JSON-LD format, the industry standard for structured data. Wix allows you to add schema markup in JSON-LD format, with a character limit of 7,000 characters per markup. You can add up to five such markups per page.
Many Wix features, such as product pages, blog posts, and event listings, come with preset schema markup, but you can fully customise or add new markup to better match your content and SEO goals.
By leveraging structured data, you make your site more understandable to search engines and AI, increasing your chances of appearing in enhanced search results and driving more qualified traffic to your site
Next Step: Add or customise schema markup on key pages to unlock rich results like FAQs and reviews in Google, making your listings stand out.
Dynamic Sitemap Generation & Google Search Console Integration
Wix provides automatic sitemap creation for every website, ensuring that your site’s structure is always up to date and ready for search engines to crawl.
Each Wix site generates a sitemap index that includes individual sitemaps for different content types—such as products, blog posts, and events—so all your important pages are included and updated whenever you make changes to your site.
When you complete the Wix SEO Setup Checklist, your XML sitemap is automatically submitted to Google, streamlining the process of getting your pages indexed and inspected.
This integration means you don’t have to manually create or upload sitemaps, and search engines can efficiently discover new or updated content as soon as it goes live.
For agencies and advanced users, Wix Studio’s new AI-powered visual sitemap generator takes planning to the next level, allowing you to generate dynamic, custom sitemaps and wireframes tailored to your project goals.
These tools help ensure your site’s structure is both clear for visitors and optimiSed for AI and search bots to crawl without missing any key content.
With these features, Wix makes it easy for both beginners and professionals to keep their sites visible and accessible to search engines and AI platforms.
Expert Top Tip: Complete the Wix SEO Setup Checklist and connect your site to Google Search Console to ensure all your pages are indexed and discoverable by AI and search engines.
6. Customisable Meta Tags and Advanced URL Structures
Wix gives you full control over meta titles, descriptions, and clean URLs for every page on your website. This flexibility means you can tailor each page’s meta information to target specific keywords, highlight your brand, and craft compelling snippets that encourage users to click through from search results.
Customising your URLs ensures they are short, descriptive, and easy for both users and search engines to understand.
Clean URLs not only look more professional but also help search engines accurately index your content, reducing errors and improving your site’s overall SEO health.
By fine-tuning meta tags and URL structures, you can boost your site’s visibility, improve click-through rates, and make sure every page is indexed correctly—giving both AI and traditional search engines the best chance of finding and ranking your content effectively.
Next Step: Review and optimise your meta titles, descriptions, and URLs for every important page to improve click-through rates and accurate indexing.
AI-Generated and Optimised Content
Wix’s AI-powered content tools make it easy to create, edit, and enrich your website copy and blog posts with just a few clicks. You can use AI to generate engaging product descriptions, headlines, and full blog articles tailored to your business and audience—simply describe what you need, and the AI produces unique, editable drafts that you can further personalise.
These tools ensure your content is keyword-rich and optimised for search intent, helping your site rank higher in both traditional search engines and AI-driven discovery platforms.
The AI can even suggest relevant topics, structure your posts for clarity, and seamlessly integrate keywords throughout your content for maximum SEO impact. By leveraging these features, you save time on writing while making sure your website is always fresh, relevant, and easy for AI and search engines to find.
An Important Note on AI Generated Content
Creating original content helps your website stand out, builds trust with your audience, and improves your SEO rankings. While AI tools can help with ideas, only your unique voice and perspective can truly connect with your visitors. Search engines also value fresh, authentic content, making it more likely for your site to rank higher. By sharing your own insights and experiences, you show your expertise and create a more engaging, memorable website for your users.
Expert Top Tip: Use Wix’s AI content tools to generate keyword-rich copy and keep your site fresh, relevant, and aligned with search intent.
Image Optimisation with AI Tools
Wix’s AI-powered image optimisation tools make it easy to create visually stunning, high-performing websites without needing advanced design skills.
With features like auto-enhance, background removal, and resolution upscaling, you can quickly improve your images directly within the Wix platform.
The AI Image Creator lets you generate unique visuals in various styles, while the Object Eraser and AI Image Editor allow you to remove unwanted elements and fine-tune images to fit your brand’s aesthetic—all without leaving your site editor.
On the technical side, Wix automatically compresses images, converts them to the efficient WebP format, and serves responsive image sizes based on device and screen resolution.
This ensures faster load times, which not only improves user experience but also boosts your site’s SEO and helps search engines index your images more effectively.
With lazy loading and dynamic scaling, your site remains quick and accessible, making it easier for both visitors and AI-driven search engines to discover and rank your visual content.
Next Step: Enhance and compress your images with Wix’s AI tools, add descriptive alt text, and ensure fast load times for better SEO and user experience.
Responsive Design & Mobile Optimisation
Wix uses AI-driven layout adjustments to ensure your website is fully responsive and mobile-friendly. As you build or update your site, Wix’s AI automatically adapts your design for different screen sizes, optimising navigation, images, and content blocks so everything looks great and functions smoothly on any device.
This focus on mobile optimisation is crucial, as search engines now prioritise mobile usability when ranking sites.
A responsive, mobile-optimised site not only delivers a better experience for your visitors but also signals to search engines and AI platforms that your content is accessible and user-friendly.
These enhancements help boost your rankings and make your website easier to find, whether users are searching on their phones, tablets, or computers.
Expert Top Tip: Preview your site on multiple devices and let Wix’s AI-driven tools optimise layouts for mobile, ensuring top rankings in mobile search.
Flexible 301 Redirects and Error Prevention
Wix offers flexible 301 redirect management to help you maintain your site’s SEO health and prevent lost traffic.
With both bulk and automatic redirects, you can easily handle URL changes, site restructures, or content migrations without worrying about broken links.
This means that if you update a page address or remove content, Wix can automatically redirect visitors and search engines to the correct location, preserving your site’s search equity.
These features are especially valuable for SEO and AI discoverability, as they ensure that AI crawlers and search bots always find the right content.
By preventing dead ends and maintaining consistent site structure, you help search engines index your site accurately and keep your rankings strong—even as your website evolves.
Your Next Step: Set up bulk or automatic 301 redirects whenever you change URLs to preserve SEO equity and prevent broken links.
Conclusion
With the rapid evolution of AI-driven search and the increasing importance of SEO, now is the perfect time to take advantage of Wix’s powerful features to boost your website’s visibility.
Whether you’re just starting out or looking to take your site to the next level, Wix’s suite of AI-powered tools and automated SEO solutions makes it easy to optimise your site for both search engines and AI platforms—without the need for deep technical expertise.
From automated meta tag creation and personalised SEO checklists to advanced content generation and image optimisation, Wix’s tools are designed to save you time while delivering real results.
The platform’s friendly, intuitive interface ensures that both beginners and experienced users can harness the full power of SEO and AI discoverability, making it simple to keep your site up-to-date, accessible, and ready to be found by your audience.
By leveraging these features, you’re not just keeping up with the latest trends—you’re setting your website up for long-term success in an AI-first search landscape.
Quick Tips for Ongoing SEO Maintenance with Wix
Regularly use the Wix SEO Checker: Scan your site for common SEO issues, such as missing keywords, outdated tags, or mobile usability problems. The SEO Checker provides actionable insights to keep your site optimised.
Optimise every page: Don’t just focus on your homepage—ensure each page, product, and blog post has unique meta titles, descriptions, and relevant keywords. Treat every page as a potential entry point for visitors.
Keep your content fresh: Update your website content regularly to reflect new offerings, trends, or changes in your business. Fresh origianal content signals to search engines that your site is active and relevant. Ensure you use unique content and try not to rely on AI generated copy.
Monitor performance with analytics: Connect Google Analytics and Google Search Console to track keyword rankings, traffic, and site health. Use Wix Analytics and Site Inspection tools for ongoing monitoring and issue detection.
Build internal links: Link related pages and blog posts within your site to help search engines crawl your content and improve user navigation.
Optimise images: Add descriptive alt text, compress images, and use AI tools for enhancement to improve load times and image indexing.
Enable mobile optimisation: Use Wix’s responsive design tools and regularly check your site’s mobile usability, as Google prioritises mobile-friendly sites in search rankings.
Utilise structured data: Add or update schema markup to enable rich results in search, especially for products, FAQs, and reviews.
Encourage reviews and testimonials: Adding customer feedback not only builds trust but can also improve your site’s visibility in search results.
Promote your content: Share updates through social media and email marketing to drive more traffic and increase your site’s authority.
Further Resources & Tutorials
Explore the Wix SEO Learning Hub for step-by-step guides, video tutorials, and the latest updates on Wix SEO features.
Visit the Wix Help Center for in-depth articles on everything from connecting Google Search Console to advanced SEO customisation.
Stay updated with expert tips on website maintenance, SEO trends, and new platform features on the Wix Blog.
Join discussions and ask questions about best practices for SEO and website growth in the Wix Studio Forum.
Find visual guides and walkthroughs by searching for “Wix SEO” on YouTube.
Check out our SEO articles for more helpful tips and ideas to boost your website.
Get in touch to see how coastal Pixel SEO services can help your brand reach it's target audience and bring visitors to your money pages.
By following these tips and tapping into Wix’s resources, you’ll keep your site optimised, visible, and ready to be discovered by both search engines and AI platforms.
Wix SEO & AI: Frequently Asked Questions
How does Wix help with AI SEO?
Wix integrates advanced AI tools directly into its platform to streamline SEO for all users. You can use AI to generate search-optimised meta tags, create engaging content, and even design your website layout—all tailored to your business needs. These AI features ensure your site is optimised for both traditional search engines and AI-driven discovery platforms, saving you time and improving your site’s visibility.
What are the best SEO features in Wix for 2025?
The top Wix SEO features in 2025 include the AI Meta Tag Creator, personalised SEO Assistant, structured data markup, dynamic sitemap generation, customisable meta tags and URLs, AI-powered content and image tools, and responsive design adjustments. These tools work together to make SEO accessible, effective, and automated for users at every level.
Can I use AI to generate product descriptions and blog content on Wix?
Yes, Wix’s AI text creator can instantly generate high-quality product descriptions, blog posts, and other website copy. You simply provide a brief description or keywords, and the AI produces multiple tailored options you can refine and publish.
How does Wix ensure my website is mobile-optimised for search?
Wix uses AI-driven layout adjustments to automatically optimise your website for mobile devices. This ensures your site looks great and functions smoothly on any screen size, which is crucial since search engines prioritise mobile usability in their rankings.
What is structured data markup, and why is it important?
Structured data markup (schema) helps search engines and AI better understand your website’s content. Adding schema enables rich results in Google, such as FAQs, reviews, and product listings, making your site more visible and attractive in search results.
How do I keep my Wix site’s SEO up to date?
Regularly use Wix’s SEO Assistant and analytics tools to monitor your site’s performance, update content, optimise images, and ensure all technical SEO elements (like sitemaps and redirects) are current. Leveraging these built-in tools helps maintain and improve your site’s search visibility over time
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